When I update my blog about the day-to-day workings of my company and interesting news items, I can select an option which 'pings' (informs) weblogs.com! This free service enables search engines to know when you've updated you content and will make them index it faster - thus bringing in more visitors who are looking for information on things which you have been talking about recently. Clever huh!

Today I started writing a blog in order to inform my customers of the current work of my company and to provide fresh and regular content for my company's website. Writing a blog doens't have to be time-consuming and entries only need to be a few sentences long, to give readers an idea of the the up-to-date work and research which my company is undertaking.